Exam MKT-101 Pattern | MKT-101 Study Material

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To prepare for the exam, you should have a solid understanding of Marketing Cloud fundamentals, such as email marketing, data management, and automation. Additionally, you should be familiar with journey builder, which is a powerful tool that allows you to create and manage customer journeys across multiple channels.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q150-Q155):

NEW QUESTION # 150
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a Journey with a Salesforce Data entry source and an Email Activity
B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
C. Use Content Builder Send Flow to send the email to the Salesforce Campaign
D. Create a scheduled Automation with a Query Activity and a Send Email Activity

Answer: B

NEW QUESTION # 151
what storage model should be used if a subscriber has more than one value for an attribute?

A. Publication Lists
B. Lists
C. Profile Attribute
D. Data Extensions

Answer: C

NEW QUESTION # 152
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A. SQL Query activities
B. APIs
C. File Drop Automations

Answer: B

NEW QUESTION # 153
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four
elements that are required for the creation of a dynamic content rule?

A. Preferences, Value, Operator, Lists
B. Attribute, Value, Operator, Content
C. Lists, Value, Operator, Images
D. Customers, Value, Operator, Content

Answer: B

NEW QUESTION # 154
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Filter the data based on a specific date range.
B. Query the data using a specific date range parameter
C. Use Einstein engagement scores to identify affected users.

Answer: A

NEW QUESTION # 155
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